Tools & Worksheets

Brainstorm Worksheet | Tips for Naming Your Business

Naming Your Business free brainstorm worksheet

The name is arguably the most important decision you will make about your business. It can describe who you are, what you do, and can be your first opportunity to establish a relationship with your customer. It’s the ultimate first impression, and of course, you want to make it a good one. How to come up with the name for your business is the most challenging part, because the possibilities are endless. Getting started can be super overwhelming, so we have come up with a simple four-step process to help you find a name that suits your business best. So let’s get cracking!

Prep | Brand Summary

To come up with a bangin’ name for your business, you first need to really have a clear idea of the personality of your brand. What are some words that describe what you do? Who is buying your products or services? Answer the questions on our Prep/Brand Summary page.

Small business naming, brainstorm worksheet. Brand Summary

Make a list of traits that will help you create an inspiring word bank. This is the first step to getting those creative juices flowing!

Small business naming, brainstorm worksheet. Brand Personality

Brainstorm | Wordbank

Once you have your traits listed, you can utilize our wordbank graphic [pg. 2] to find as many word associations as possible. Feeling stuck? Consult with a thesaurusgoogle, a rhyming dictionary or a word generator [we love panabee] – anything to drum up new word associations on your quest for the right name! Above all, don’t censor yourself, write whatever comes to mind! When you are feeling good about your wordbank, organize your thoughts and start to build some name options.

Small business naming, brainstorm worksheet. Wordbank

Name Categories

Use page three to start exploring your options! Try to come up with names for every category – the more names the better! When you have some names that make you jump for joy (or maybe hop around on one foot awkwardly – if so return to step 2) you need to systematically go through them. Highlight your favorites to formulate your thoughts and get a clearer idea of which direction you want to go in.

Small business naming, brainstorm worksheet. Name Categories

 Evaluations | Decision Time

Take your top five names and go through our list of questions on page four to determine which name takes the top prize. Make sure the name you choose ticks all of the important boxes to insure your business name can go the distance – literally and figuratively! Is your first impression of the name strong? Does it work internationally? Score it up and pick your winner!

Small business naming, brainstorm worksheet. Evaluation

Download our nifty Worksheet PDF! >> Naming Your Business Brainstorm Worksheet  <<

Want a more in-depth look at the process of company name development? Check out our follow-up post, The Complete Step by Step Guide to Naming Your Business here. We share every step to creating the perfect company name from brainstorming prompts to vetting to trademarking your new moniker.

What are some of your favorite business names? Are they sweet and simple or an awesomely amusing use of alliteration? What are the types of names that catch your eye? Let us know in the comments below. And don’t forget to share this post with your entrepreneurial friends who might need a helping hand in finding their perfect name!

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