PORTFOLIO
Artzy Fair

Texturally rich, colorful branding with a youthful, global feel for a DIY art subscription box service for tweens

Artzy Fair is a DIY art subscription box concept geared towards introducing globally-minded pre-teens to a variety of artistic mediums. The creators behind Artzy Fair wanted to evoke the idea of a multi-cultural fair or festival with bright colors, patterns, and textures, emphasizing the inclusive, explorative vibe of the project.

Inspired by the artistic freedom of Artzy Fair, we crafted a logo design with the smooth, flowing look of hand painted lettering and the youthful touch of a heart in place of the dot over the “I.” The curated brand palette has a rich, saturated feeling that is both refined and still appealing to young girls. A handcrafted vibe is woven through the brand patterns and whimsical icons, creating a visual identity that has layers of interest and texture.

SERVICES
BRAND PERSONALITY
Artistic, Curious, Inclusive, Inspiring, Youthful,

Sherman Oaks, CA

Artzy Fair crafting logo Arts and crafts company business cards Arts and crafts for world wondering girls Artzy Fair script logo design Brightly colored fabrics on shelves Hand drawn crafting illustrations Festive brightly colored pattern Fun crafting stationary layout design DIY project announcement Envelope with stitch pattern design Crafting icons with wording Texture rich purple pattern DIY lipstick blog post photography Arts and crafts subscription box

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CAMILLE GOLDSTEIN, ARTZY FAIR

Fuze Branding exceeded my expectations.  I looked at many design firms, and I found that Fuze Branding was a great fit for my start-up. They are cost effective, yet don’t comprise on design, or client attention.  I found them to be very organized and efficient, for example there were no surprises, or hidden costs, and there were no hiccups with the schedule.  I look forward to working with them again in the future, and would highly recommend them to any new business.

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