Baron+Brass
Rugged yet regal branding featuring unique packaging concepts for a men's grooming product line
Josh Smith is the creator behind Baron + Brass, a line of high quality, ingredient-rich men’s grooming products. In developing the recipes for his product line, Josh focused on creating smart solutions for his ideal client, regular rugged Joes who aren’t afraid to put a little effort into their upkeep.
The visual identity we crafted for this master beardcare brewer includes rustic-looking illustrations, themed to represent each individual line of products Baron + Brass has created. In particular, the Baron + Brass bear represents a sense of wild yet regal strength, playing on the words “Tame the BearD.” Paired with the modern, sleek logo design, we demonstrate the “rugged but refined” nature of the ideal Baron + Brass client. Kraft textures and a simple brand palette of warm colors enhance the handcrafted nature of the brand.
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Austin, TX
