Be the Change is an inspiring non-profit organization offering service-minded leaders the unique opportunity to cultivate meaningful, sustainable growth in communities through international, service-based travel. The Be The Change Team works with enthusiastic travelers to create customized travel opportunities that give help precisely where and how it’s needed, while also introducing participants to new cultures and countries.
With Be the Change’s visual identity, it was important to represent their love of international travel and the warmth, passion, and authenticity that they bring to every community project. The logo design is representative of a passport stamp and incorporates a dove, a well-known symbol for hope and peace. The brand palette is strong and credible with bold navy and bursts of tangerine and deep, sunset orange, which represent the energy and excitement of each project. Subtle doses of texture and hand illustrated, travel-themed iconography round out the rich, global brand.
Adventurous, Friendly, Hardworking, Trustworthy, Warm,