Cooking Gift Set Co.

Branding for a culinary DIY gift kit with an approachable, warm feeling that incorporates rustic textures such as woodgrain and kraft paper, complimentary typography, and charming foodie illustrations

Cooking Gift Set Co. is a thoughtfully curated culinary experience brand that offers easy peasy, DIY cooking kits to adventurous foodies. Their mission is to take the guesswork out of trying new cooking techniques and recipes and bolster your inner chef’s repertoire with a little more fun and a lot more flavor.

For Cooking Gift Set Co.’s visual identity, we wanted to draw upon the very personal nature of putting together a beautiful meal with your own two hands. We chose a homey, warmth-infused brand palette of kraft and chocolate browns with touches of vanilla. The logo is clean and minimalistic with rounded edges that resonate approachability, tying in beautifully with the hand illustrated iconography and handcrafted look of the brand typography.

BRAND PERSONALITY
Approachable, Creative, Encouraging, Gourmand, Warm,

Santa Monica, CA

Cooking Gift Set Co. logo design Cooking with wood chips table set up Wood chip smoking kit packaging design Wood inspired cooking kit packaging design Wood chip flavor packaging and illustrations Fun grilling illustrations of fish, steak, and veggies Grilling with smoking instructions and illustrations

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KIM HOFFMAN, COOKING GIFT SET CO.

Fuze Branding has been an amazing asset for my company!

As a first time business owner, Fuze really helped our business create a strong and special brand identity. From the logo design to product shots, lifestyle photoshoot, packing, and website creation the process was easy, collaborative, professional, and an all-around great experience. I would recommend Fuze branding to all new and existing businesses looking to create a powerful brand awareness and identity in the market. Highly recommended!