PORTFOLIO
Cooking Gift Set Co.

Branding for a culinary DIY gift kit with an approachable, warm feeling that incorporates rustic textures such as woodgrain and kraft paper, complimentary typography, and charming foodie illustrations

Cooking Gift Set Co is for the backyard warriors, the carnivores, and the Ultimate Grill Gurus; It’s for those that want to take a step into the unknown, to try something extraordinary. There’s something about smoking your own meats that evokes feelings of nostalgia and a sense of pride, and there’s something even more special about sharing those feelings with your loved one.

For Cooking Gift Set Co.’s visual identity, we wanted to draw upon the very personal nature of putting together a beautiful meal with your own two hands. We chose a homey, warmth-infused brand palette of kraft and chocolate browns with touches of vanilla. The logo is clean and minimalistic with rounded edges that resonate approachability, tying in beautifully with the hand illustrated iconography and handcrafted look of the brand typography.

SERVICES
BRAND PERSONALITY
Approachable, Creative, Encouraging, Gourmand, Warm,

Santa Monica, CA

Cooking Gift Set Logo on Cooking Flat Lay Designed & Assembled in California, USA Badge Wood Grain Illustration Front and Back of Kraft Box Design, Wood Chip Smoking Kit Cherry, Hickory, and Apple Wood Chips Box Design Engraved Illustrations of Farmland Step by step instructions with illustrated steps instructions on how to smoke meat on the grill wholesale catalog cover, about page, and pricing information Full set with main box, three wood chip boxes, instructions, and hickory smoked salt Packaging Design for Wood Chip Sampler Pack

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KIM HOFFMAN, COOKING GIFT SET CO.

Fuze Branding has been an amazing asset for my company!

As a first time business owner, Fuze really helped our business create a strong and special brand identity. From the logo design to product shots, lifestyle photoshoot, packing, and website creation the process was easy, collaborative, professional, and an all-around great experience. I would recommend Fuze branding to all new and existing businesses looking to create a powerful brand awareness and identity in the market. Highly recommended!

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