PORTFOLIO
Doulas of Philadelphia

A multi-layered, meaningful logo and custom illustrations combined with warm, whimsical branding elements for a doula and family support agency

Lee McClendon, a certified doula, created Doulas of Philadelphia, an agency that provides labor and delivery support, as well as postnatal support, for growing families as they transition into a new phase of life with a bundle of joy. For Lee, it was important to project an inviting, credible, comforting persona to her families during one of the most exciting (but stressful) times of their lives.

Beginning with the logo, we wanted to incorporate layers of meaning through a mark that reflects the rounded curves of a growing belly, as well as a Hopi symbol, Tapuat, with lines curving and surrounding, representing the mother and child connection.  We reflected the confident, soothing nature of Doulas’ philosophy into the brand story through the use of calming, warm colors, including subtle hints of watercolor, and clean, whimsical, minimalist illustrations. Of course, the custom, Philadelphia-specific illustrations we created reinforce a sense of locally-tailored service and expectations. Each aspect of the visual identity radiates both joy and a sense of newness.

SERVICES
BRAND PERSONALITY
Confident, Credible, Positive, Warm,

Philadelphia, PA

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LEE MCCLENON, DOULAS OF PHILADELPHIA

I would highly recommend Fuze Branding to anyone who needs help with designing their brand.

I chose to work with Kim and the team because I could tell that their process would help refine what my brand is really about. I was not disappointed! Rather than just pulling together some colors and fonts that simply look good, Kim thoughtfully curated the foundations for my brand to convey what working with my company will feel like… from my logo to my social media accounts, my branding is both emotional and beautiful.

Professional, prompt, communicative and plain FUN, I know the Fuze Branding team will be taking care of my company’s design needs for a long time to come

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