Branding for a patent pending ankle strap solution that has a cheeky, feminine flair and incorporates sweet, friendly hand lettering and custom product illustrations

Ginger Straps is a patent pending, add-on ankle strap that keeps shoes where they belong, firmly on your feet, without sacrificing style. This clever and beautiful fashion solution can be a little tricky to explain, so we were tasked with not only the job of crafting a beautiful brand but also a quick but elegant explanation that instantly conveys value.

We refined the existing Ginger Straps logo, reinforcing the elegant-but-sassy feel of the brand. A monochrome brand palette reads high fashion, but we couldn’t resist injecting a fun bubblegum pink to speak to the ultra-feminine vibe of Ginger Straps. A series of custom illustrations demonstrate the product throughout a range of printed materials, including a beautiful and cost effective packaging solution. We also produced product and lifestyle photography for Ginger Straps, featuring a new spokesmodel, the Ginger Girl.

Affordable, Chic, Feminine, Sassy, Trendy,

Miami, FL

Cute lettering for GingerStraps fashion logo Cute GS monogram logo Chic fashion business card design GingerStraps Women's fashion company promotion Illustrations of attachable ankle straps for shoes Fun, flowy retail lettering Fun fashion stationery design Business card for trendy fashion brand Catalog for chic, affordable fashion brand Chic packaging design for attachable ankle straps Cute gift bag for fashion company



Thanks to Fuze, I now have the most amazing product shots for GingerStraps.

Although the product is a simple design, there was a need to educate the consumer on how it works, visually. Fuze did a stellar job and I am beyond happy with the results. Thank you!