PORTFOLIO
Hang Steady

Modern & fresh custom displays with a personal touch

Andrea and Andrew Eden design modern custom framing and display solutions for art and memorabilia. Their personalized approach to working with each individual client and piece centers on their passion for developing an approachable, welcoming vibe for newcomers to the world of custom framing.

Our approach for crafting Hang Steady’s visual identity was to center on the warm and modern culture they’re crafting with their clientele. We chose a very clean typographic application for the logo with a subtle roundness that speaks to the approachability of the couple. The more minimalistic brand fonts are also paired with a free flowing script that adds a personal touch. The logo mark, as well as the hand drawn brand illustrations, feature angular modern illustrations that remind us of the custom displays crafted in house. The fresh color palette, along with a subtle canvas texture and dry brush techniques, add to the handcrafted, bespoke nature of the brand.

SERVICES
BRAND PERSONALITY
Approachable, Handcrafted, Modern, Warm,

Los Angeles, CA

Hang Steady Frame Design primary logo Top view of workshop apron with company logo Neon signage of cursive writing X-shaped branding embellishments Interior shot of a custom framing shop Line illustrations for methods of communication and craft tools Business stationary and product care instruction card Business card on binder clip with paint splatter details Web ad to promote Hang Steady company website featuring a packaged picture frame Facebook and Twitter profile headers showcasing aspects of Hang Steady, a custom framing boutique Company branded social media posts used for inspirational quotes and product promotions Outside view of Hang Steady logo on a storefront Business card on sign of the horns hand gesture statue

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ANDREW & ANDRIA EDEN, HANG STEADY

We were in the early stages of building the custom picture framing boutique of our dreams when we stumbled upon Fuze to be our badass branding gurus! We needed help with everything, from a name and a logo, to visual identity, web development, brand photography, and countless other custom odds and ends.

Fuze were able to take what we communicated and envisioned for our brand, and make it all a reality. They were immensely patient with us while working together on so many things (and for so long) and they consistently kept us on track to maintain progress towards achieving our goals. They stuck with us to create a total brand package that we can be proud of. And now we’re stocked with a deep arsenal of content to utilize across all kinds of brand collateral and social media. Huge shout outs to Kim, Laura, Marley, and Kathy, for working tirelessly to help us establish a solid foundation that will undoubtedly ensure and sustain the future success of our business. We wouldn’t be where we are today without them, and we already have ideas for things that we want their help with in the very near future!

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