Helium Studio

Artisanal, Main Street style branding with rustic textures for an artists’ market and workshop with an uplifting, downhome message

Kim and Dave Jenkins’ artists’ co-op and retail space in Wayne, Michigan began as an after-hours jewelry hobby that they could do as a couple. After years of designing and creating their own vintage-inspired jewelry line to sell on Etsy, the Jenkins decided to invest in their hobby and turn it into a full time business that would bring tourism to their area of the state.

Given the handcrafted nature of Kim and Dave’s jewelry line and the work of their artisan partners, we knew that a hand-hewn, stamp-inspired logo design was the way to go. The charming striped awning detail is a subtle nod to the Main Street vibe of their retail space and small business in general. Kraft textures, a traditional color palette of black and white, and rustic, textural typography keep things simple, approachable, and homey.

BRAND PERSONALITY
Artisanal, Homey, Positive, Unique, Vintage,

Wayne, MI

Rustic artist market logo on working table Helium Studio artist market craft logo Craft studio stationery set on textured paper Rustic craft studio letterhead and hang tags Rustic craft maker business cards Wayne Michigan emblem design on woodsy background Handcrafted lettering and emblems Grand opening newspaper advertisement for Helium Studio Rustic Helium Studio handtag labels Graphic t-shirts with inspirational messages Fun hand lettering for motivational messages

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KIM WHITE-JENKINS, HELIUM STUDIO

Far away from southern Cali, at Helium Studio, our one-year-old artist market here in southeast Michigan, we continue to receive support from Fuze Branding.

Fuze was “present at the birth of our baby,” you could say, as they developed our look and feel, from logos to signage and, eventually, merchandise design. Even now, Fuze will Insta one of our tee designs, or otherwise spread the love about our shop.

I am about to ask them to help us take another step in merchandising our gear by designing us a cool hangtag. Can’t wait to see what they come up with! Our partnership with Fuze is a dear one. Thanks, Kim, Laura and team!