Melt Bake & Party

An iconic logomark and tons of sweet custom illustrations featured in fresh branding for a creative baking and party retailer

Allison Jones founded Melt, an Australian based creative baking and party supply brand, to provide all of the sweet tools and treats needed to keep up with a fast-growing trend for whimsical creative baking. With new blogs and rainbow styled Instagram images popping up everywhere, Allison wanted to become the one-stop shop for modern baking and entertaining enthusiasts.

The clever and iconic logomark for Melt serves as a touchstone for the brand’s visual identity. There are elements of refinement in the serif choice of the typography that are balanced by the unexpected softness of the simple droplet. The brand palette emphasizes the candy sweetness of the product focus and includes luxe feeling foil elements, reminiscent of candy wrappers. We also created a series of charming and fresh illustrations, which are sprinkled through Melt’s collateral.

BRAND PERSONALITY
Creative, Modern, Sweet, Whimsical,