Palette & Plate

Bold, expressive branding with dry brush-inspired hand lettering and illustrations for a professional abstract artist combining her artistic life with her passion for raw food

Rhea Ashcraft is a woman of many talents. An abstract artist, whose large-scale paintings are displayed in galleries and homes around the world, Rhea brings her artistic sensibilities to many areas of her life… Especially her website, where she shares delectable vegan dishes that inspire and delight the senses.

After creating the perfect name to represent Rhea’s love of fine art and food, Palette + Plate, we sketched out a visual identity with bold brand colors and broad strokes of texture to compliment a minimalistic, thoughtful wordmark. We put her painterly new branding into action in a delicious recipe book filled with custom illustrations and Rhea’s tasty vegan sauces.

Bold, Empowering, Inspiring, Intuitive, Thoughtful,

Marina Del Ray, CA

Vegan brand logo on healthy food backdrop Empowering Palette and Plate logo Lettering styles displaying healthy eating words Palette and Plate logo on white marble background Variety of spices on a painters palette Lettering showing the words Computer showing vegan website in white marble kitchen The Sauce vegan recipe book cover Illustrations of spices and herbs Book page layouts of vegan recipes Illustrations of beans Illustration of a food processor Pinterest post for a healthy vegan recipe



I was looking to combine my abstract art and plant-based raw food under one name.

The Fuze team came up with the perfect name and branding. Being an artist and having a particular style in mind Kim and her team surpassed what I could have even dreamed!

Thank you Fuze Branding !