The company offers an innovative solution to messy, time consuming sunless tanning services. With a product that is zero mess and fresh smelling, clients can get in and out of their ultra-private, luxurious spray sessions in 10 minutes or less without worrying about staining clothes or breaking the bank. The service definitely feels more “bite size” spa treatment than traditional spray tan service.

The customer lives an active lifestyle and includes self-care as a vital part of their routine. Sunless tanning is seen as a healthier way to boost glow and a look of vitality, but it needs to fit into a busy professional and personal life. It’s a little bit of a luxury, so a more spa-like, calming experience, while still remaining affordable and attainable, is appealing.