The Canine Couch

Warm and approachable branding with custom, aww-inspiring illustrations in soft tones for a friendly and knowledgeable puppy coach

Jacqueline Yedgar founded The Canine Couch as a one-stop, sanity-saving resource for dog owners in Beverly Hills, California. Yedgar, a trainer and lifelong dog lover, provides one-on-one coaching sessions that help pet parents instill good habits such as potty training, crate, and leash training in a gentle but effective way.

Taking Jacqueline’s warm, personal coaching style into account, we crafted a custom illustrated logo design that truly reflects her approachable personality. We paired the fun logo design with pretty monoline typography and a soft brand palette to reinforce the gentle aspect of Yedgar’s training methods. Incorporating custom illustrations of dogs for The Canine Couch’s iconography style and a unique puppy training infographic on the back of her brand stationery take her visual identity to the next level.

Calming, Comforting, Knowledgeable, Trustworthy, Warm,

Beverly Hills, CA

Comforting logo design for dog training service Logo design process of female figure Canine Couch dog training logo Puppy with business card on nose Puppy paw print drawings Variety of puppy training illustrations Pattern of puppies, toys, and accessories California Dog Probiotic Supplement California Dog Joint Formula Supplement Puppy treat and treat box Love is a four legged word Charming envelope design with dog stamp Dog and Puppy survival box The puppy survival kit Cute puppy eating treats



Fuze Branding made my business better.

I’m an established dog trainer and I wanted to expand into blogging. Kim & Laura were a pleasure to collaborate with on all aspects of the web design. Their attention to detail and intuition are stellar! They know their stuff!!