Jacqueline Yedgar founded The Canine Couch as a one-stop, sanity-saving resource for dog owners in Beverly Hills, California. Yedgar, a trainer and lifelong dog lover, provides one-on-one coaching sessions that help pet parents instill good habits such as potty training, crate, and leash training in a gentle but effective way.
Taking Jacqueline’s warm, personal coaching style into account, we crafted a custom illustrated logo design that truly reflects her approachable personality. We paired the fun logo design with pretty monoline typography and a soft brand palette to reinforce the gentle aspect of Yedgar’s training methods. Incorporating custom illustrations of dogs for The Canine Couch’s iconography style and a unique puppy training infographic on the back of her brand stationery take her visual identity to the next level.