The company crafts small batch, 100% natural grooming products for men using high quality ingredients that are not only good for taming and styling, but also for improving the health and look of facial hair. By focusing on quality-intensive, small batch “brewing” and using thoughtfully chosen ingredients, the company creates curated product lines that keep their ideal customer at the forefront of consideration.

The customer is a man who recognizes that a good looking, healthy beard is a sign of general badassery and the mark of a modern day gentleman. He likes his products made from ingredients he can pronounce that don’t look or smell like his grandma (God love her), and he appreciates a little luxury at the end of the day too. It can’t hurt, right?