Cake for Breakfast is a luxurious-yet-approachable lifestyle brand curated by boss babe and mom of two, Christi Lukasiak. During her time on the wildly popular Lifetime reality show Dance Moms, Christi’s fans came to love her fierce devotion to and advocacy for her multi-talented daughters Chloe & Claira and her “What you see is what you get” attitude. Cake for Breakfast delivers even more of the goods on Mama Lukasiak with a behind-the-scenes slice of Christi’s life as she navigates turning 40 , entrepreneurship, and discovering anew every day.

We balanced Cake for Breakfast’s whimsical and irreverent title with an elevated, fashion-inspired typographic logo design. The elegant typography pairs well with a delicate sprinkling of crumbs, a nod to Christi’s unapologetic approach to life. We kept the brand colors light and airy for a feeling of effortless style and joie de vivre. In complement to Christi’s stunning photography, we crafted simple, hand-sketched brand illustrations to highlight different elements of her blog.