Ann Le is an established YouTube content creator with over 1.5 million subscribers. Under her original moniker ‘AnneorShine,’ Ann developed her online presence through content centered on fashion, beauty, organization, product reviews, and a variety of other popular topics. As Ann’s brand value grew, she began the process of rebranding herself under her name, allowing her to present a more cohesive, elevated experience to her audience.

In bringing the Ann Le brand’s visual identity to life, it was important to incorporate elements that reflect Ann’s personal style. Her logo, a simple and iconic mark that subtly combines her initials, reflects a couture fashion vibe. The brand palette features a soft blush, rose gold, and other neutrals that Ann favors and that are often seen in jewelry and fashion. We created an unexpected geometric floral pattern that is elegant but unique, the perfect embodiment of Ann Le Style.