PORTFOLIO
Lula Flora

Whimsical and modern piñatas and party paper goods

Christine Lucas is the chief maker behind Lula Flora, a Montreal-based piñata design house and inventor of the wildly popular mini piñata. Christine’s intricately crafted pieces, including traditional style Mexican papel picado designs and whimsical piñata designs, have been featured by Martha Stewart, PopSugar, HuffPost, and has collaborated with global brands such as Corona, Nordstrom, Hallmark, and La Croix.

The focus for Lula Flora’s brand was on blending fresh, modern design elements with handcrafted cultural touches for a whimsical but powerful visual brand. We introduced a palette of juicy, saturated colors to reflect the materials with which Christine’s designs. The hand lettered logo gives an easy, handcrafted touch that pairs well with the intricate, detailed nature of the work created by Lula Flora. The custom illustrations are inspired by traditional Mexican folk art, a nod to the cultural origins of the products.

SERVICES
BRAND PERSONALITY
Bright, Fun, Handcrafted, Whimsical,

Montreal, QC, Canada

Lula Flora logo in the middle of a variety of miniature piñatas shape like fruit Lula Flora script logo in white Papel picado inspired emblems with candy and fruit shapes Multi-colored hangtags for miniature piñatas A variety of fiesta icons reminiscent of papel picado Calavera miniature piñatas wearing flower crowns and a product hang tag Watermelon, orange, and lemon miniature piñatas and a product hang tag A beautifully designed product hang tag for piñatas Cute rainbow unicorn piñata and packaging tag Pastel ice cream themed miniature piñatas with packaging card Create product packaging box design for miniature piñatas with thank you card Social media headers to promote products of a e-commerce miniature piñata company Colorful social media posts used for inspirational quotes and product promotions Packaging stickers with icons of candy, piñatas, and other fiesta elements Instagram Story Icons

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CHRISTINE LUCAS, LULA FLORA PIÑATA DESIGN

I was worried that whoever we decided to go with for our rebrand wouldn’t understand my vision or that we wouldn’t get something exciting out of the process however as soon as I spoke with Laura I could tell she got me and that I wasn’t going to be let down. Working with Kim on the logo, fonts, color family, etc was fun and I loved that she would show us what worked AND what didn’t. It’s super helpful.

I couldn’t be happier with my experience with the Fuze team and won’t hesitate to put my business in their amazingly talented hands again!

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