The company creates comfort-first, eco-friendly accessories for dogs with stylish, modern materials and an eye toward curated, quality collections. Founded by dog lovers, the ultimate goal for the company is to design and develop unique accessories from collars and harnesses to luxury, memory foam pet bedding that begins first with quality and comfort and is sustainable.

The customer feels that their pet is more than just an accessory or a friend. Their pet is a family member, and therefore deserves the highest quality products and care that can be provided. The customer is discerning and is seeking unique items that are of finer materials and better construction than the average big box offering. Sustainability and green manufacturing processes matter, but this customer knows that a healthy planet means even more fun adventures with Fido.