Small Business Tips

4 Emerging Small Business Marketing Trends in 2022

Marketing is an integral part of business operations. Compared to large companies though, small businesses need to be much more strategic in how they implement and budget their marketing. Forbes reports that the typical budget for a starting business can range anywhere between $1,000 to $5,000, which gives small companies very little margin for error.

A marketing campaign can make or break a small business, which is why it is described by LHH as the heart of business success. This is because it creates brand recognition, nurtures deeper relationships with customers, and increases revenue if done strategically. More people will be able to notice what you are offering as a company and as a brand, which in turn will generate positive publicity that will attract a wider customer base.

In order to be competitive small businesses need to understand emerging strategies so they can continue to formulate effective campaigns. Here are four emerging trends in marketing that you can use to boost your sales, cater to a new audience, and widen your clientele:

Increased show of gratitude

One of the reasons people love to support small businesses is because they would rather contribute to the success of hard-working entrepreneurs than corporations. As a small enterprise, their support will go a long way in helping you grow. This is why you must always show gratitude to your customers and express sincere appreciation for their loyalty. Company culture consultant Sarah Moe explains how gratitude nurtures better relationships. Publicly thanking consistent supporters on social media is one of the new ways small businesses are generating buzz and better brand loyalty.

More community-based initiatives

The Commonwealth of Massachusetts reports that local community members are the driving force that keeps small businesses alive. For many of these enterprises, their main consumer base is the demographic living within the area. This means that creating community-based initiatives is a great way to not only bring more exposure to your brand, but also give back. You can do this by partnering up with local non-profits to create a fundraiser where the proceeds go to those in need. You can also hold nominations for “community heroes” and reward them with free products or services.

Heightened utilization of TikTok

TikTok is now the go-to platform for businesses to market their products and services to a younger audience, as nearly 90% of all TikTok users are younger than 50. And with over a billion active users, brands will be able to create short-form content that has a high chance of being seen by a wide audience. Plus, there’s always the possibility to go viral on the app without having to dedicate too many resources, making it a less costly alternative to paying for Instagram and Facebook ads. TikTok has several ad features including TopView Ads – which are placed at the top of a user’s feed, In-Feed Ads – which are similar to an Instagram story, and Brand Takeover Ads – where the advert immediately appears when users open the app. This new social media marketing trend is a cheap and effective way for small businesses to reach a wide target market.

Better attention to social issues

In today’s social environment, consumers are trying to support businesses that better align with their beliefs and principles. When creating marketing campaigns, it is important to consider the message you are trying to portray. As a small business, you can bring attention to what your brand is doing to increase inclusivity, for instance. You can also use campaigns to address different forms of inequality by making thought-provoking content. While a small business might not make as big of an impact as a corporation can, customers will rest more easily knowing they are supporting a brand that shares their values and tries to make a difference.