Skin Nutritious is a holistic skincare company devoted to helping clients obtain clear skin, often following years of failed acne treatments. Founder Elise May developed an all-encompassing regimen based on lifestyle changes, nutritional coaching, and a thorough understanding of how the skin works from the inside out.

For Skin Nutritious, we developed a logomark that subtly reflects a blooming pore, the heart of Elise’s work in skincare. The mark speaks to the fresh, wholesome approach to her work, which includes a strong focus on fresh foods as a mechanism to heal acne-prone skin. We chose a fresh, inviting color palette of natural shades and incorporated modern, monoline brand illustrations to compliment. We also featured a repeating theme of a subtle wave design that speaks to Elise’s mission to dig beneath the surface to discover the root causes of acne.