Custom Web Design
Showit | The best new website platform for small service businesses
Affordable, engaging website options for small businesses have exploded in the last several years. Now business owners and entrepreneurs have access to feature-rich, user friendly platforms like Shopify and Showit, where they were once forced to navigate the expensive process of ecommerce development and laborious, and expensive, custom coded websites that can take months to deploy and require a skilled developer.
For our small service business clients and influencers, we recommend Showit as the new best-in-class option for stunningly flexible, drag-and-drop website design. With a fully realized and strategic visual brand identity and some professional design help, you can have a beautiful, branded, and affordable website in far less time (and capital) than it would take to custom code a design from scratch.
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Showit Intro & Package Comparison
Showit was originally created as a web platform for professional photographers and creative businesses, and their strength is in the drag-and-drop design process, which allows a designer to either start from scratch with a completely customized design or take an existing template and modify it in a very natural and familiar way (We’ll touch on this more in a second). Showit offers a gorgeous range of free templates that make an excellent starting point for implementing a customer’s own visual brand identity. They also have more expansive premium themes with special features and added pricing structures for customers requiring more advanced, content heavy blogging support.
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The Benefits of Showit’s Drag-And-Drop Method vs Traditional Development
We’ve mentioned that Showit allows you to start either from an existing template or essentially design your own site from scratch, but why is that beneficial for small service business clients? It really boils down to the ability to simplify and streamline the website creation process. Normally when a client wants a custom website design, the designer has to first mock up the design in a program like Adobe Illustrator or Photoshop and then a developer has to code the design completely from scratch. Developing a website in this manner can be a lengthy and expensive process with two high value skill sets working on one website. Showit’s drag-and-drop design method allows a designer to create a website in real-time, cutting development costs and saving time. It also makes the revision process nearly seamless, a win/win for client and designer.
Showit & WordPress
Showit integrates WordPress hosting, which is powered by WP Engine, one of the foremost platforms for WordPress management. This means that bloggers, most of whom are already intimately familiar with WordPress, will have the high-powered content management systems that they’re used to on the backend with a much more brand-friendly experience for visitors on the frontend.
Key services like blog migration are included for both blog packages, and advanced bloggers can even receive support for custom WordPress plugins, include multiple WordPress authors, and get FTP and database access, which is available upon request.
Stateside Customer Support
Aesthetics aside…The best part of Showit? The customer service. They have a robust library of support information, a community hub for interacting with other users, a professional support team based in Arizona, and an emergency support system, which is available for those real “Ruh Roh” moments when you deleted the thing that you were definitely not supposed to delete.
From a personal standpoint, we have contacted Showit a handful of times with technical questions, and we found their support team to be highly responsive, knowledgeable, and open to suggestions as well. Showit is still a growing platform, so they continue to add features as they become even more competitive.
Final Thoughts
For most of our clients, allocating their marketing budget in the most effective way for the best return on investment is not just important, it’s vital to the health of their business. And if we’ve said it before, we’ll say it again: The best investment you can make is in strategic visual brand identity. The brilliant aspect of a dynamic, flexible website platform like Showit is that it makes website design and implementation no longer an either/or proposition. Brands can get the power-packed visual brand they need and then put them to work in an affordable website solution that is both beautiful and accessible. Showit brings beautiful, smart website design with rich features out of the exclusive arena of custom web design, which is often both overkill and a budget killer for entrepreneurs.
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